Product Update - Social Sharing

How many times do you go to a local business, really enjoy your experience, and post something on social media? Pretty common. But how many times do you actually tag the business in your photo?

A tagged photo of you enjoying your time at that business = glowing online review

Now Pointz incentivizes you to share your experience and tag the business in your photo.

 
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How it works

  1. Take a photo of your experience (you, your friends, the business, what you purchased, etc.) at one of our Pointz locations

  2. Post it on Instagram and tag the business and Pointz app (@pointz_app)

  3. Get points

 

Product Update - Earn More Points with Friends

 

Everything is better with friends, including going to local businesses in Birmingham. Now we are giving you more points when you visit any of the places on the Pointz App with a friend.

Add up to 10 friends on the app that earn you additional points with when you visit local restaurants, bars, gyms, health spas, parks, boutiques, and more.


How it works…

 
 
 

• Open the app and go to the “⭐ Points” screen.

• Add friends through text, email, or our app search option (if they already have the app).

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This is a great way to amplify your earning potential, just for hanging out with your friends at great local businesses.

Let’s break down the numbers…

 
 
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Case 1: It’s been a looooong Monday so you head to John’s City Diner after work for happy hour with your coworkers (and friends on the app) Dwight and Jim. John’s City Diner is offering 75 points, so you can earn 225 points total for your visit.

2 friends = 3x’s the points



 
 
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Case 2: You and your friends just had fun watching the Birmingham Barons play at Regions Field. So naturally you head to Good People Brewing to hang out a little longer. There are a lot of people there. In fact, 10/10 of the friends you’ve added on the Pointz app are there (even that one friend that always tells you to invite them but never actually comes is there). Good People is offering 100 points, so you can earn 500 points total for your visit.

4 friends = 5x’s the points

*There is a cutoff at 5x’s the points per location.

 
 

You can earn up to 5x’s the points. Just add friends and go hang out at local Birmingham places together. It’s that easy.

⚠️ A few things to note…

• When you are adding friends, a user might not show up in our search tool if they have not filled out their personal profile. If they are not showing up, no worries! You can easily add them by texting/emailing them a link.

• Although you can add up to 10 friends, there is a cap to the points you can earn together. You are only credited additional points for up to 4 friends per location.

Want to help us make Pointz even better?

📝 Take this quick 3 question survey!

Product Update - New Rewards

We have made a pretty big change to the rewards store that has been getting a lot of praise from our users.

We initially started out with local Birmingham gear like T-shirts, coffee mugs, hats, and sweatshirts. We quickly realized that while those rewards are great, we needed more of a wow-factor. Something that users could really get excited about.

 
 
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Now we are introducing new rewards every few weeks like gift cards, concert tickets, and local Birmingham adventure passes. This is a good way to continue passing on more business to local venues and give our users something to bigger to use their accumulated points for.

These rewards will be updated regularly with seasonal items and new business-oriented merchandise. We want to make sure that the rewards stay appealing for a wide range of users.

The Cost-Per-Visit Model: The Holy Grail of Marketing For Local Businesses

The cost-per-visit model is something that has been talked about for many years by marketers as the holy grail of marketing models. Numerous companies have attempted to implement this model (most notably Google) but none have done so successfully.

I want to quickly attempt to explain why this model is such a big deal (especially for small, local businesses).

Paid advertising in general (and why small businesses don’t use it)

If you own or manage a local business, there’s no doubt that you do (or did at one point) some sort of paid marketing with the ultimate goal of hopefully driving more traffic into your business.

To determine whether any paid marketing efforts were successful or not is pretty straightforward: you simply add up the total cost of the marketing expense and hope that’s it less than the total amount of profit generated from new customers as a result of said marketing effort.

Pretty straightforward, right?

Well, here’s the problem when it comes to any form of paid marketing for local business:

  • It’s really hard to measure

  • Requires a (usually large) upfront cost

This is why most small, local businesses actually don’t invest in any form of paid marketing even though it could greatly help grow their business. These businesses simply don’t have the cash flow necessary to justify the risk.

Cost-per-visit model (and why it’s so powerful)

The cost-per-visit model fixes both of the issues that have previously prevented small businesses from utilizing paid marketing to grow their business.

With the cost-per-visit model, you only pay if and when a customer actually visits your business as a result of that marketing effort. Not only that, but as the business owner, you actually set your own price (i.e. how much you’re willing to pay for each new customer visit).

With cost-per-visit, there’s no upfront cost, it’s completely risk free, and can be tailored based on each business’s average customer spend.

Also, the cost-per-visit model is completely measurable (it has to be in order to work).

This model is literally a marketer’s dream as it allows a business to spend exactly what it can afford to acquire a new customer with no risk or upfront cost at all.

 
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How Pointz implements the cost-per-visit model

At Pointz, our mission is to simply get more people supporting local businesses, and we are really proud to be one the first companies to implement this model.

We’ve implemented this model at Pointz by giving businesses owners complete control over how many points to offer to customers at any given time and charging them only $0.01 per point of the points that are actually given to a customer.

So with Pointz, it’s completely free for businesses to offer points (no risk, no upfront cost). Businesses only pay when someone comes in, visits their business, spends time, and earns the points.

Since businesses control the points, they control their own cost. It’s that easy.

Conclusion

Older forms of paid advertising are costly, risky, and hard to measure (especially for small, local businesses). The cost-per-visit model fixes all those issues. We are proud to be one on the first companies to successfully implement the cost-per-visit model and bring it to local businesses.